Superfood 65
Complete dry dog food · Made in Britain
Proper food for very good dogs.
Freshly prepared, single-source proteins packed with superfoods and botanicals — no fillers, no nonsense. Two ranges, every recipe complete and balanced.
🥩 65–80% meat🌿 Superfoods & botanicals🇬🇧 Made in the UK🚫 No fillers
Two ranges, one standard
Find the right bowl for your dog.
Whether you want superfood-boosted everyday nutrition or a high-meat grain-free recipe, there's a Barking Mad bag for them.
Superfood 65
65% quality meat with a superfood twist — freshly prepared recipes for everyday adult nutrition, in four botanical-rich flavours.
From £17.99
Shop Superfood 65
Wilderness 80
Grain-free and packed with 80% animal ingredients — a high-meat, ancestral recipe for dogs of all lifestages and sensitive tummies.
From £22.99
Shop Wilderness 80
Superfood 65 · Adult dog
65% meat, boosted with superfoods.
Every recipe pairs a single quality protein with fruit, vegetables and botanicals — freshly prepared for adult dogs, with joint support built in. Choose your dog's flavour.
Superfood 65
Superfood 65
Superfood 65
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65% Meat Content
A single named protein leads every recipe — no meat meals hidden as "derivatives".
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35% Fresh meat, 30% Dried
Gently cooked fresh meat for taste and digestibility, not just dried powder.
🌿
Superfoods & botanicals
Fruit, veg and herbs chosen for antioxidants, fibre and natural goodness.
🦴
Joint support
Added glucosamine & chondroitin to look after hard-working joints.
Wilderness 80 · Grain free · All lifestages
80% animal ingredients. Grain free.
An ancestral, high-meat recipe with no grain — kind to sensitive tummies and suitable for dogs of every lifestage, from puppy to golden oldie.
Grain free
Wilderness 80 · Grain free
Duck, Pork, Turkey & Beef Dog Food
80% animalGrain freeAll lifestages
£22.99
Grain free
Wilderness 80 · Grain free
Chicken, Turkey, White Fish & Salmon Dog Food
80% animalGrain freeAll lifestages
£22.99
Grain free
Wilderness 80 · Grain free
Salmon, Herring, Haddock & Trout Dog Food
80% animalGrain freeAll lifestages
£22.99
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80% Meat Content
Seriously high meat content for a protein-rich, ancestral diet.
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Grain free
No wheat, corn or grain — gentle on sensitive tummies.
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Digestive health
Prebiotics and botanicals to support a happy gut.
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All lifestages
One recipe suitable from puppy through to senior.
★★★★★ Loved by dogs
Bowls licked clean.
Real reviews from dog owners across the UK.
★★★★★
Switched my cocker onto the Angus Beef and her coat has never looked better. No more scratching and she runs to the bowl.
🐕
Emma R.Sandbach · Verified
★★★★★
The Wilderness 80 fish recipe sorted my Lab's sensitive tummy within a fortnight. Grain free was the missing piece.
🦮
Tom H.Chester · Verified
★★★★★
Great value for a proper high-meat food, and the subscription means I never forget to reorder. Two very happy spaniels.
🐩
Priya S.Manchester · Verified
Feeding & FAQ
Everything you need to know.
What's the difference between Superfood 65 and Wilderness 80?
Superfood 65 is a 65%-meat everyday recipe for adult dogs, boosted with fruit, veg and botanicals and with added joint support. Wilderness 80 is grain free with 80% animal ingredients, suitable for dogs of all lifestages and ideal for sensitive tummies.
How do I transition my dog onto Barking Mad?
Switch gradually over 7–10 days, mixing an increasing amount of the new food with the old. Start around 25% new food and build up to 100% by the end of the week.
Is it suitable for puppies?
Wilderness 80 is formulated for all lifestages, including puppies. Superfood 65 is designed for adult dogs. If you're unsure, get in touch and we'll help you choose.
What sizes do the bags come in?
Superfood 65 comes in 2kg, 6kg and 12kg bags. Wilderness 80 comes in 2kg and 10kg bags. Larger bags offer the best value per kilo, and subscribers save a further 10%.
Where is it made?
All Barking Mad food is freshly prepared and made in Britain, then packed at our site at 11 Penda Way, Sandbach, CW11 1GS.